About Us
Moderaci didn’t start in a lab or a boardroom. It started with two exhausted students - us, Murdo and Elaura - trying to keep up with everything life was throwing our way. Murdo was deep in biochemistry lectures by day and ultramarathon training by night. Elaura was working part-time, planning for post-graduation, and chasing her own strength goals—nailing her first push-ups and pull-ups. We were both stretched thin, doing our best to stay healthy, focused, and energised. But no matter how well we ate, how much we moved, or how many to-do lists we made—if our sleep was off, everything else fell apart. We tried everything on the market, but nothing really worked. Some products left us foggy, others were filled with fluff or fake promises. So we made our own: a blend that supported our sleep naturally, helped us reset overnight, and gave us the energy to keep chasing what mattered. That’s how Overnight Balance was born—and with it, Moderaci. The name Moderaci comes from two words: moderation and chi—the ancient concept of life force or energy. It reflects our belief that true health doesn’t come from extremes, but from balance. From working with your body, not against it. From tuning into your natural rhythm instead of trying to force it. (Though full disclosure: Murdo is still working on the whole “moderation” thing—he’s currently training for a 240-mile ultramarathon across the Utah desert. So we like to say he brings the chi, and Elaura brings the moderation.) We’re passionate about what we do because we live it every day. We care deeply about health, and we know how much better life feels when your body is working with you, not against you. That’s what Moderaci is here for—to help people take back control of their rhythm, their recovery, and their energy, starting with sleep. We’re not a big wellness company. We’re just two people who care, creating something that actually works. And we’re only just getting started.
The beginning of Moderaci...
Moderaci didn’t start in a lab or a boardroom. It started with two exhausted students - us, Murdo and Elaura - trying to keep up with everything life was throwing our way.
Murdo was deep in biochemistry lectures by day and ultramarathon training by night. Elaura was working part-time, planning for post-graduation, and chasing her own strength goals—nailing her first push-ups and pull-ups. We were both stretched thin, doing our best to stay healthy, focused, and energised.
But no matter how well we ate, how much we moved, or how many to-do lists we made—if our sleep was off, everything else fell apart.
We tried everything on the market, but nothing really worked. Some products left us foggy, others were filled with fluff or fake promises. So we made our own: a blend that supported our sleep naturally, helped us reset overnight, and gave us the energy to keep chasing what mattered.
That’s how Overnight Balance was born—and with it, Moderaci.
The name Moderaci comes from two words: moderation and chi—the ancient concept of life force or energy. It reflects our belief that true health doesn’t come from extremes, but from balance. From working with your body, not against it. From tuning into your natural rhythm instead of trying to force it.
(Though full disclosure: Murdo is still working on the whole “moderation” thing—he’s currently training for a 240-mile ultramarathon across the Utah desert. So we like to say he brings the chi, and Elaura brings the moderation.)
We’re passionate about what we do because we live it every day. We care deeply about health, and we know how much better life feels when your body is working with you, not against you. That’s what Moderaci is here for—to help people take back control of their rhythm, their recovery, and their energy, starting with sleep.
We’re not a big wellness company. We’re just two people who care, creating something that actually works. And we’re only just getting started.
What makes a good life?
We're working hard to realise our goals of getting Britain into good, healthy habits.
Moderaci strives for moderation and balance in peoples lives as opposed to excess and deficiency. Something which everyone is affected by in some way or another.
Big changes, of course, begin with smaller changes. No singular grand gesture could make a nation healthier and more vibrant across the board.
We have selected key areas that we see as important focal points for development in the coming years as we serve the nation.
One by one we'll work towards societal improvements on a nationwide basis so that everyone can live a fuller and more independent life.
Our ambition combines expert education with tools and actions to build communities and movements towards self improvement and personal achievement.
Perfecting Sleep
Ideal Nutrition
Sufficient Activity
Quality Education
Mental Wellbeing
What makes us different?
Our vision is to provide a service, one that supports accessible, credible education on all aspects health-related, and creates meaningful trends that positively impact society. We'll be collaborating with education institutions nationwide to deliver high quality, otherwise largely inaccessible, knowledge to everyone. Our dedication to positive impact on society is unparalleled in the industry. As a small business we have the flexibility to deliver a personal service and make quick business decisions to ensure progress and growth. Moderaci is all about transparency. Communication is one of the core qualities that defines us as humans, and we seek to embody that. We promise transparency in all our actions and products.
What next?
We're full of inspiration in the many ways we can take Moderaci forward as a pillar of British society. Have a look at some of our goals below and see if you'd like to join us on this journey. Short-term goals: Expanded library of high quality supplements available through our website. Growing educational content on social media platforms and website blog. Diversifying product portfolio to cater for more than supplements. Encouragement of positive lifestyle changes Mid-term goals: B-corporation certification Collaboration with education institutions and companies who share our value of contributing to society. Contribute to the economy by providing meaningful employment in a positive workplace Support sustainable farming solutions and food production. Long-term goals: Meaningful impact in peoples health Positively impact the environment through investment and innovation. Supporting environmental initiatives and reducing our own carbon footprint. Support growing businesses and non-profits who are contributing positively to society.
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